MARKETING
Our Marketing Plan
Our Proven System to Get Homes Sold.
In today’s fast paced world of internet, social media, print and the dozens of additional avenues in which to market your home, working within a team means greater reach and the potential for exponential exposure to your listing. Marketing in today’s competitive and ever changing internet landscape is not for the novice.
The key is to connect with the right buyers, provide these buyers with the absolute best service, information, and search experience possible while we connect them with the right home. On average, our site has over 40,000 unique visitors each month, and we will connect with over 250 buyers each and every month. Through a very diversified marketing strategy, we have strategically marketed to connect with the right buyers. Our strategy provides them with exceptional service and information. This is why our client love using our website for their home search!
We couldn’t accomplish this without our marketing team, graphic designers, photographers, customer care department, and agents. Working with an entire team means exponentially increasing marketing power in selling your home, which translates into a greater chance of selling for more and in less time. In addition, working with a team gives you access to the specialized marketing skills that will expose your home not just to more potential buyers, but to the correct buyer who is looking for a home like yours. This is just one piece of the overall marketing effort for our listings.
We accomplish this with a comprehensive marketing plan designed to make your home STAND OUT from the crowd.
Our Marketing Program
Our clients are able to leverage the hundreds of years of combined experience, knowledge, unique to help negotiate and close deals.
Technology, Media & Photography
Our in-house marketing team delivers quality on-demand media.
First impressions are important. This is why we take special care in taking photos of your home to ensure buyers see what you love about your home. Our in-house photography team delivers fast turn around to get your home on the market as soon as possible with stunning photos. Using the latest tools like Digital HDR Photography, Drone Photography and 360 cameras, our team will showcase your house beyond expectations!
Our full-time Marketing Professionals create stunning designs to ensure your home’s marketing materials are accurate and beautiful!
With the us you can rest assured that the first impression of your home will lure in the best possible buyers!
We Bring the Buyers
Our online lead capture system works 24 hours a day 7 days a week to bring qualified leads to buy your home.
Buyers love using our intuitive site due to the easy navigation, fully mobile enabled site, high quality images and detailed information on communities within the Coachella Valley. This technique coupled with a very strategic approach to paid online ads gives our website the edge over other agents in the Valley. This combination is the key to the success of our website and why over 40,000 people visit our site every month.
We call each lead within 5 minutes of registering on the website to instantly make a connection, qualify the buyer, answer any questions they may have and set an appointment. This high level of responsiveness enables us to capture leads more effectively.
Innovative Direct Mail Campaigns
2 Directly Mailed Magazines Delivered to 20,000+ Potential Buyers
Our innovative team publishes 2 local publication in the Desert. The Sun City Insider and the Rancho Mirage Insider magazines. These publications chalked-full of useful local news, events, local featured residents and tons of real estate information.
These local publications are distributed to over 20,000 homes in the Coachella Valley and have become an integral part of the community they serve. Each and every one of our listing is featured in the real estate section of every publication, ensuring your home gets the attention it deserves.
Social Media
Social Media Marketing
Using platforms such as Instagram, Facebook, and Twitter, we showcase stunning visuals and engaging content to highlight the unique features and charm of each home they represent. They understand that today’s buyers crave immersive experiences, and they deliver just that through professional photography, virtual tours, and compelling video content.
Through strategic social media campaigns, we effectively targets specific demographics and communities, tailoring their messages to resonate with the right audience and getting more engagement for YOUR home online.
Buyers Ready to See Your Home
With a database of over 38,000 people (and growing) our team may already have a buyer waiting to see your home.
Our team often has repeat clients due to our superior client care. We leverage these buyer sources when listing your home. This results in better exposure to high quality buyers for your home.
In-House Marketing
Dustin Biagioni
Marketing Manager
Dustin Biagioni is a seasoned marketing professional with a passion for strategic planning, brand management, and innovative marketing campaigns. As the Marketing Manger, Dustin brings a wealth of experience and expertise to the table.
With a strong background in marketing strategy and execution, Dustin has a proven track record of driving results and achieving business objectives. He possesses a keen understanding of market trends, consumer behavior, and competitive landscapes, allowing him to develop targeted marketing initiatives that effectively reach and engage the target audience.
Dustin excels in creating integrated marketing campaigns that utilize a mix of digital, social media, print, and other traditional marketing channels to maximize brand exposure and generate buyer leads.
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